Apart from celebrating its first anniversary (which we hear will be celebrated in fine style at a private event some time soon), Usain Bolt's Tracks and Records has unveiled its new Jamaica 50 special. Just over a month old, it's called 'Lunch in 9.58 minutes'. The marketing team has come up with a fun dining experience that is enjoyed by both the patrons and staff. "Every day it's a race," stated Francis Misir, the restaurant's marketing manager.
"Sometimes I would come here and pick up a stopwatch, order something different and try to see if they would go over the time. I taunt them a lot," she ended. The concept is pretty simple; order any of the six options from the 9.58 menu and if the food isn't served in 9.58 minutes, then it's free! Sounds simple enough, especially if the servers have to go by the standard watch time, but there's a stopwatch that is provided to ensure accurate timekeeping.
The 9.58 minutes menu is good for corporate Jamaicans who want to have lunch in a great restaurant, with an awesome atmosphere and good food but in a very short space of time as emphasised by Kevin Bourke, marketing director at the KLE Group. The Gleaner tested his theory by inviting a number of female corporate executives from St Andrew to the unique and new dining experience.
"Sometimes I would come here and pick up a stopwatch, order something different and try to see if they would go over the time. I taunt them a lot," she ended. The concept is pretty simple; order any of the six options from the 9.58 menu and if the food isn't served in 9.58 minutes, then it's free! Sounds simple enough, especially if the servers have to go by the standard watch time, but there's a stopwatch that is provided to ensure accurate timekeeping.
The 9.58 minutes menu is good for corporate Jamaicans who want to have lunch in a great restaurant, with an awesome atmosphere and good food but in a very short space of time as emphasised by Kevin Bourke, marketing director at the KLE Group. The Gleaner tested his theory by inviting a number of female corporate executives from St Andrew to the unique and new dining experience.
