Members of the Kreative Concepts group, host of the biannual event Sweet Escape, racked their brains trying to come up with a way to celebrate their three-year anniversary while joining in the islandwide celebrations of Jamaica's 50th year of Independence.
"It was while reading an April 1, 2012 article - an interview with Dr Sandra Knight - that it dawned upon me. The article spoke of dreadful realities faced by Jamaican children and immediately the Kreative Concepts group decided to embark on a project that could identify and help change such a reality," expressed Kwasi Henry, lead promoter of the group.
The group's research for a suitable charity led it to the Angels of Love, Jamaica, a non-profit organisation dedicated to providing lifesaving treatment, health care, education and support services to children with physical, mental or emotional troubles.