Remixed by Marley's son, Stephen, and DJ/producer Jason Bentley, the spruced-up classic was originally released on the Legend album by Bob Marley and the Wailers in 1984 .
Bob Marley
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The ad, which began airing on Tuesday, speaks to the virtues of the South Korean car manufacturer's new Assurance Connected Care programme which is designed for stress-free and safe driving.
This is not the first time that a Jamaican reggae artiste has been used to power a car manufacturer's brand.
Reggae legend Jimmy Cliff was used in VW's Super Bowl XLVII in January.
Cliff, a Rock and Roll Hall of Fame musician and star of the 1972 cult film classic The Harder They Come, performs a cover of The Partridge Family's C'mon, Get Happy.
Cliff, 65 — the only living Jamaican musician to hold the Order of Merit -- is experiencing a career comeback. His latest album, Rebirth, was given a Grammy nod at Staple Centre in Los Angeles in February.