This according to Brad Jakeman, president of Global Beverages Group, PepsiCo. "She's one of the world's truly iconic artistes who is always in the consumer's zeitgeist... Where this is evolving to is far more than just an advertising campaign, it's a true creative collaboration with her where we are going to explore all different aspects of what it means to live in the now and help explore different aspects of her music career.
"This advertising is about looking back at the incredible career that Beyonce has had and all the various personas she's had throughout her career. How they have formed who she is as an artiste today."
Stylists Ty Hunter and Raquel Smith facing the press backstage in Milan
The infamous gold dress
In Mirrors, Beyoncé rocks eight of her most memorable looks including Bootylicious, Destiny's Child-era Beyoncé (1999), Crazy in Love Beyoncé (2003), Single Ladies Beyoncé (2008) as well as a fresh, new modern look.
"This advertising is about looking back at the incredible career that Beyonce has had and all the various personas she's had throughout her career. How they have formed who she is as an artiste today."
Stylists Ty Hunter and Raquel Smith facing the press backstage in Milan
The infamous gold dress
In Mirrors, Beyoncé rocks eight of her most memorable looks including Bootylicious, Destiny's Child-era Beyoncé (1999), Crazy in Love Beyoncé (2003), Single Ladies Beyoncé (2008) as well as a fresh, new modern look.
     Stylists Ty Hunter and Raquel Smith facing the press backstage in Milan #slideshowtoggler, #slideshowtoggler a, #slideshowtoggler img {filter:none !important;zoom:normal !important}  1/3  |