The reveal was made today at the company’s annual I/O developer conference in Mountain View, California.
While Google has upgraded its News platform numerous times through the years, with this latest effort, personalization, smart delivery, and easier access to publications’ subscriptions play an equally key part.
“We’re using AI to bring forward the best of what journalism has to offer,” Google CEO Sundar Pichai said on stage.
All about you
In short, Google will use information that it already knows about you to give you news it thinks you’ll be interested in. It will intelligently read the entire “firehose” of the web, covering articles, podcasts, videos, tweets, and more, infusing it with deeper analysis and features including fact-checking.The reimagined Google News uses a new set of AI techniques to take a constant flow of information as it hits the web, analyze it in real time and organize it into storylines,” wrote Trystan Upstill, engineering and product lead, in a blog post. “This approach means Google News understands the people, places and things involved in a story as it evolves, and connects how they relate to one another.”
The revamp represents a total overhaul of the interface, with a new “For You” section serving up tidbits specially for you based on what Google thinks you’ll like, with a starting point of five picks that mix big stories and local news.
Upstill also discussed a new visual layout format for Google News called Newscasts, which uses natural language processing (NLP) to “understand” a range of content from across videos and articles on a single given topic. These stories aren’t captured or categorized by human-generated keywords — Google tries to understand, in real time, what stories are relevant to a topic that interests you by analyzing the content of each piece of media.
Though much of this latest update is centered around summarizing all the stories that Google News thinks you will want, well, summarized, there is a big focus on deeper analysis and seeing the bigger picture. Called Full Coverage, Google News will show stories reported from multiple sources and will include local coverage, videos, FAQs, social media commentary, timeline of events, and even fact-checking from the likes of Snopes.
It’s worth noting here that this isn’t personalized — this will look the same for everyone to avoid the so-called “echo chamber” effect, whereby you’re often served news and perspectives that do nothing to challenge your views.