2004
House of Deréon is a fashion label founded by Beyoncé Knowles and her mother/stylist, Tina Knowles. The label was introduced to the public in 2004, featuring ready-to-wear clothing for women.
House of Dereon was announced to the media in September 2004 by Tina and Beyonce Knowles. House of Dereon’s tagline is “Couture.Kick.Soul” which represents the three generation of women. Beyoncé’s grandmother Agnez Dereon is the “soul,” her mother Tina Knowles is the “couture,” and Beyonce is the “kick.”
While Beyonce was performing in the group Destiny’s Child, her mother Tina would design and sew their outfits, especially when the group was first starting out and did not have much money or access to designer clothing. Part of what called attention to Destiny’s Child, besides their obvious talent, was their one-of-a-kind fashions. Their style set them apart, yet gave the group cohesion as a similar style, color or garment was worn by all the members.