Eddie Simpson created and manufactures Eddie is passionate about helping Black women with their hair. She says, " When I was 20 years old, I suffered from the devastating effects of severe hair loss due to over processing my hair and an allergic reaction to a toxic chemical in a product. I created this product line to grow my hair back. I do not just sell products, I empower my customers. I understand the pain of having hair issues, and of trying to wear weaves or braids to cover up damage. I care about helping my customers look and feel their best!"