At this point, Kim Kardashian West doesn’t need Keeping Up with the Kardashians for exposure. She’s expanded her portfolio of wealth into the beauty, fashion, and tech industries. If KUWTK was cancelled today, the Kardashian name and brand recognition is solid enough that she, Kourtney, and Khloé would still be able to maintain their status as household names. Kendall Jenner has reached supermodel status, carving out a lane for herself outside of her family’s shadow. And younger sister Kylie, the star of the KUWTK spin-off The Life of Kylie, is second only to Kim in terms of both popularity and earnings, according to Forbe s. So why does the youngest sibling of a family empire that has already established itself as a powerhouse feel the need to do her own reality show?
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