Parents are divided about whether it is right to post photos of one's children to social media, according to a study by the UK's communications watchdog.
Ofcom reported that just over half of parents it surveyed said they avoided what it termed "sharenting" altogether.
A desire to protect the privacy of under-18s was the most commonly given reason, it said.
But about one in five parents said they posted such images at least once a month, the regulator added.
The figures are contained in the organisation's annual Communications Market Report.
It is based on an online survey of 1,000 adults carried out in April by YouGov.
Ofcom reported that just over half of parents it surveyed said they avoided what it termed "sharenting" altogether.
A desire to protect the privacy of under-18s was the most commonly given reason, it said.
But about one in five parents said they posted such images at least once a month, the regulator added.
The figures are contained in the organisation's annual Communications Market Report.
It is based on an online survey of 1,000 adults carried out in April by YouGov.