Grace Silvera, the marketing darling of corporate Jamaica, is moving on from telecommunications giant LIME where she has been vice-president for marketing and communications for the past two years, the Jamaica Observer can report.
Silvera, who wraps up her assignment this month-end, led the fierce marketing and public relations battle with formidable telecoms competitor and market leader, Digicel, which last year resulted in the slashing of rates and saw LIME's share of the mobile market jump from 12 per cent to 20 per cent.
Grace Silvera leading the team at the unveiling ceremony for LIME Square.
Responding to Observer queries yesterday, Silvera confirmed she was leaving LIME and in the immediate future would be focusing on her doctoral studies in transformational leadership at a United States-based university.
In recent times, Silvera has been gaining a reputation as a transformational leader after a string of big successes at Diageo-owned Red Stripe, where she became the first woman director in the company's history; Jamaica Cultural Development Commission, which drew in unprecedented sponsorship for its cultural events under her watch; and LIME, where she was responsible for marketing and communications for 13 Caribbean territories.
Last year, she was redirected to the Jamaica market in the heat of the telecoms 'war' to spearhead a slew of marketing initiatives, notably the 'winback campaign' that changed LIME's fortunes. The company reported a profit during its third quarter, a first in many years.
Chief Operations Officer (COO) Martin Roos, who is coming in under the recent partnership pact with international big name, Ericsson, had high praise for Silvera.
"Grace was instrumental in the Jamaica 'winback campaign' and has positioned LIME as the best value provider in the marketplace. We will miss Grace's clear vision, professionalism and energy," said the new COO.
Silvera, for her part, was effusive in her praise of the LIME team of "passionate ambassadors", noting that their "participation in and high expectations of our marketing strategies were key ingredients to our overall success".
"I have enjoyed my time at LIME and I'm pleased with what the team has accomplished, particularly the results in Jamaica," she added.
Silvera, who wraps up her assignment this month-end, led the fierce marketing and public relations battle with formidable telecoms competitor and market leader, Digicel, which last year resulted in the slashing of rates and saw LIME's share of the mobile market jump from 12 per cent to 20 per cent.
Grace Silvera leading the team at the unveiling ceremony for LIME Square.
   Grace Silvera leading the team at the unveiling ceremony for LIME Square. #slideshowtoggler, #slideshowtoggler a, #slideshowtoggler img {filter:none !important;zoom:normal !important}  1/1  |
In recent times, Silvera has been gaining a reputation as a transformational leader after a string of big successes at Diageo-owned Red Stripe, where she became the first woman director in the company's history; Jamaica Cultural Development Commission, which drew in unprecedented sponsorship for its cultural events under her watch; and LIME, where she was responsible for marketing and communications for 13 Caribbean territories.
Last year, she was redirected to the Jamaica market in the heat of the telecoms 'war' to spearhead a slew of marketing initiatives, notably the 'winback campaign' that changed LIME's fortunes. The company reported a profit during its third quarter, a first in many years.
Chief Operations Officer (COO) Martin Roos, who is coming in under the recent partnership pact with international big name, Ericsson, had high praise for Silvera.
"Grace was instrumental in the Jamaica 'winback campaign' and has positioned LIME as the best value provider in the marketplace. We will miss Grace's clear vision, professionalism and energy," said the new COO.
Silvera, for her part, was effusive in her praise of the LIME team of "passionate ambassadors", noting that their "participation in and high expectations of our marketing strategies were key ingredients to our overall success".
"I have enjoyed my time at LIME and I'm pleased with what the team has accomplished, particularly the results in Jamaica," she added.