The Oscars might be all the rage today, but for Jamaican-born, Dartmouth College-educated Christine Genevieve Birch it's the perfect opportunity to chill in Jamaica. The fabulous Miss Birch is a seasoned marketing executive with some two decades in the entertainment business and motion picture marketing. She's put her stamp on some of the film industry's most breakthrough and successful campaigns for hit movies like Thelma and Louise, Jerry Maguire, Men in Black, Charlie's Angels, Something's Gotta Give, Blades of Glory and Tropic Thunder, to drop a few names.
Her film career in market research commenced at TriStar Pictures and then at MGM/UA where she played a critical role in the resurrection of the James Bond franchise.
Following the Sony acquisition of Columbia Pictures (and Columbia TriStar), Birch rejoined her former company - now Sony Pictures Entertainment - as Senior Vice-President of Market Research where she played a key role in the success of films such as The People vs Larry Flynt, My Best Friend's Wedding, As Good as it Gets, Air Force One and The Mask of Zorro.
Birch would spend 12 years at Sony, segueing from research into high-profile senior marketing and creative positions, including a stint as the lead executive on the restructuring of Sony's worldwide marketing operation, an effort that would transition the company into becoming a player on the global entertainment stage. In 2000, Birch was named Sony's Senior Vice-President of Marketing with oversight of Creative Advertising, Media, Publicity, Promotions, Research and Digital Media and responsibility for the orchestration of worldwide marketing strategy for all film releases, cross-promotional initiatives, talent relationships and financial planning. During her tenure, successful campaigns for releases like Stuart Little, Big Daddy and Charlie's Angels represented Sony's leap into true global marketing.
Birch garnered special industry recognition for the campaigns for The Grudge and Something's Gotta Give and received the Hollywood Reporter Key Art Award for the films Identity and Hitch. She was in 2007 recruited by Stacey Snider to join DreamWorks alongside Steven Spielberg.
We're sipping cocktails at the Spanish Court Hotel with Christine Birch Executive VP Marketing, DreamWorks Studio and checking out her to-die-for Chanel sandals.
Her film career in market research commenced at TriStar Pictures and then at MGM/UA where she played a critical role in the resurrection of the James Bond franchise.
Following the Sony acquisition of Columbia Pictures (and Columbia TriStar), Birch rejoined her former company - now Sony Pictures Entertainment - as Senior Vice-President of Market Research where she played a key role in the success of films such as The People vs Larry Flynt, My Best Friend's Wedding, As Good as it Gets, Air Force One and The Mask of Zorro.
Birch would spend 12 years at Sony, segueing from research into high-profile senior marketing and creative positions, including a stint as the lead executive on the restructuring of Sony's worldwide marketing operation, an effort that would transition the company into becoming a player on the global entertainment stage. In 2000, Birch was named Sony's Senior Vice-President of Marketing with oversight of Creative Advertising, Media, Publicity, Promotions, Research and Digital Media and responsibility for the orchestration of worldwide marketing strategy for all film releases, cross-promotional initiatives, talent relationships and financial planning. During her tenure, successful campaigns for releases like Stuart Little, Big Daddy and Charlie's Angels represented Sony's leap into true global marketing.
Birch garnered special industry recognition for the campaigns for The Grudge and Something's Gotta Give and received the Hollywood Reporter Key Art Award for the films Identity and Hitch. She was in 2007 recruited by Stacey Snider to join DreamWorks alongside Steven Spielberg.
We're sipping cocktails at the Spanish Court Hotel with Christine Birch Executive VP Marketing, DreamWorks Studio and checking out her to-die-for Chanel sandals.